I think there are many business owners who run EC sites and send out e-mail newsletters to promote sales.
The purpose of e-mail newsletters is to send out information about advantageous campaigns and sales, and to guide users to product purchase pages and have them purchase products.
According to a survey, 55.6% of people said they have “clicked on a URL written in an e-mail newsletter to view the website.”
Furthermore, 29.7% of people answered that they had “purchased or used a product or service as a result of reading an e-mail newsletter,” meaning that roughly 30% of e-mail recipients have purchased some kind of product or service as a result of reading an e-mail newsletter, making e-mail newsletters a highly cost-effective tool.
In this article, we will look at e-mail newsletters (hereafter referred to as e-mail newsletters), including the basics of how to write an e-mail, the appropriate number of e-mails to send, the appropriate delivery time, and points to note when sending e-mail newsletters in cross-border e-commerce.
What are the checkpoints for email newsletters?
In e-commerce site operations, e-mail hungary whatsapp data newsletters are a communication tool that directly approaches users who have register to purchase products or subscribe to e-mail newsletters. The
advantage of e-mail newsletters is that they can be us to introduce products or services to users with potential needs, such as users who have previously purchas products or subscrib, and to guide them to the site.
Here we have summariz some important points to note when sending out e-mail newsletters, such as the subject, headline (title), text, and action points.
The subject line should be something that lets readers understand the content of the email newsletter.
First of all, the most important thing limit spending on high volume queries about an email newsletter is to get the reader to read the subject line and pique their interest. The basis is to create a subject line that will get the reader to open it. Narrow down the important content of the subject line to the first 14 characters, and standardize the use of decorative fonts.
For example, using a standard format for each issue, such as having [XXX] at the beginning, will make it easier for readers to recognize. And what’s important is the merits and benefits to the user. Include the “benefits of reading” for the reader at the beginning of the subject line, and devise a “subject line” that conveys the value of reading.
Include keywords in your headline to pique the reader’s curiosity.
After opening the subject line of an email newsletter, the next thing that catches the eye is the “headline” title. This could be the heading for the entire content, or the heading for each section. The title of the table of contents is also includ in this “headline”.
Ideally, the “headline” should be kept to 20 characters or less. This is because an increasing number of users are checking email newsletters on their smartphones, and on an iPhone, the display area is limit to around 20 characters.
And just like the subject line, the “headline” will stimulate the reader’s curiosity if it contains keywords that will attract their attention and interest, and especially if it contains specific numerical values.
Include images in your email structure, and keep the “text” short.
You ne to be careful about the amount united states of america email lead of text. On a PC, readers who are interest in the content will continue to read even if the text is a little long, but on a smartphone, it is more effective to emphasize large images and visuals rather than detail information.
If the text volume is too voluminous, readers will abandon you. The basic rule for e-mail newsletters is to keep the text short and concise.
