Video content gives companies the opportunity to create appealing advertising in an emotional context . Emotions are more easily and sustainably anchored in customers’ memories. Retailers such as Aldi, Edeka, and Kaufland, in particular, are following this trend and attract attention every year with emotional Christmas campaigns.
Something I’ve probably noticed, and you’ve probably noticed too: Christmas advertising has changed, especially in recent years. While the spots used to be more “serious,” today they’re often short Christmas films focusing on the wonderful time spent together , as well as some very funny campaigns featuring influencers and celebrities.
Thanks to their emotional storytelling , short films evoke strong emotions and often generate thousands of views shortly after release. Combining a commercial with other communication channels often leads to success with customers.
. Edeka Christmas campaign: “The EDEKA Christmas reinforcement”
My personal number one spot goes to Edeka – as so often, the German retailer delivers with its Christmas campaign. Are you familiar with the TV series “Die Discounter” (The Discounters)? If not, the main spot from the marketing campaign , as well as the many short snippets on TikTok and other social media platforms, fax lists will certainly seem odd to you .
Thorsten (actor Marc Hosemann), a store manager known from the improv comedy series “Die Discounter,” which revolves around everyday life in a supermarket, lends a helping hand to the employees of an EDEKA supermarket during the Christmas rush. cringe-inducing style, a stranger is transformed into Santa Claus or orders tons of sausages.
Eceived among the young target audience. clips are going viral. Edeka is using a fictional character who, fittingly, is very successful in the same field.
2. Coca-Cola’s AI Christmas campaign
Coca-Cola is taking an exciting approach. The beverage seo strategies for dental clinics manufacturer is relying entirely on AI-generated commercials for its 2024 Christmas campaign . These are part of a large-scale campaign that reinterprets the classic “Holidays Are Coming” spots with iconic music and the illuminated Coca-Cola truck. Christmas campaign evokes mixed feelings . Not everyone is criticizing the lack of warmth and human interaction—of course, there are no real actors involved.
But Coca-Cola wouldn’t be review business Coca-Cola if the classic Christmas communication wasn’t still in place: The company is committed to social issues, there are chances to win prizes on the bottle labels among other places.
