Lead nurturing is a marketing term that refers to the process of attracting, maintaining, and building meaningful relationships with potential business customers by providing them with relevant, valuable content and information at every stage of the buyer’s journey.
The best way to reach potential customers changes over time
A method that was very effective two years ago may not work at all today. Algorithms change.
However, not all prospects generated by your marketing team are sales-ready, and while they may be interested in your product or service, they usually have some questions and concerns that need to be answered in order to move from the awareness stage to the decision stage, which is where lead education nurturing comes into play.
Why is it important to attract potential customers?
Did you know that 65% of marketers don’t care about their leads? That’s a lot of wasted opportunities that go unused. If you’re not sure, here are the 5 most important benefits of lead education generation:
1) Generate higher quality leads.
2) Increase average order value (AOV).
3) Reduce CAC.
4) Create more loyal customers.
5) Establish authority in your industry.
Additionally, here are some lead generation statistics that support the above mentioned colombia phone number library benefits of having a solid lead generation plan:
A) Nurturing leads make 47% more purchases than non-nurturing leads.
B) Lead generation emails have 4-10x higher response rates than standalone newsletters.
C) Companies with successful buy cell phone number list data lead generation programs generate 50% more sales-ready leads at 33% lower costs.
D) 51% of email marketers say au emai list segmentation is the most effective way to provide a personalized lead generation experience.
D) Even qualified leads need nurturing. In fact, more than half of respondents to our latest survey report that more than 40-70% of their prospects are not yet ready to buy.
What percentage of potential customers are qualified but not ready to buy?
To find out which lead generation tactics are most effective, we asked 31 marketers to share the methods they currently use to attract and re-engage prospects.
In total, they recommended six lead nurturing tactics that they now use to effectively attract and re-engage prospects. These include:
1) Email support.
2) Retargeting.
3) Personalization .
4) Individual communication.
5) Content marketing.
6) Reviews.
