So you’ve started your very own restaurant, but you aren’t getting as israel telegram data many customers as you’d like. Well, here’s the thing: simply relying on friends and family to help you spread the word won’t cut it — you’ll have to come up with a restaurant marketing plan, and put in place specific strategies to promote your restaurant. According to an Ohio State University study, 60% of restaurants close or change ownership in their first year of business, with a whopping 80% closing within the first five years. It’s no secret that the restaurant business is cut-throat — this makes it all the more important for you to invest your time and effort into building your brand, and marketing your restaurant.
Know your customer
The key to successful marketing lies in knowing your customer. the program do not have a free trial version. This is true regardless of your company, industry, and product. Now, when we say “know your customer”, we don’t just mean knowing the basic demographics (age, gender, where they’re from) of your customers. You have to go beyond that, and understand your customers’ dining preferences and habits, their purchasing power, what it is that they like about your restaurant, etc. The better you know your customer, the more you’ll be able to tailor your offerings and marketing strategy to suit them. For instance, if most of your customers are middle-aged and married, and tend to come in with their kids,
Nail your branding
Why is branding important? Well, building a strong brand can help you our best selling database attract new customers and grow your revenue, and it’s essential for any restaurant that hopes to survive and thrive in the long run. Let’s break it down: when you have a strong brand, this helps to generates buzz and drive more business to your restaurant. On top of that, having a strong brand also allows you to price your products (in this case, your menu items) at a premium, without experiencing any major drop-off in sales. Just look at Apple, whose phones are highly sought after even though they’re mind-blowingly expensive. So, how do you nail your branding? With your target audience in mind, think about how you want your customers to perceive your brand.