Users can learn everything they need to not only use the product, but also immerse themselves in the Slack experience. This way, they can get the most out of the tool, incorporating it into their daily work and communication routines.
And by the way, the Help Center isn’t the only place Slack gives advice. They have a section entirely dedicated to tips and tricks on their blog, SlackHQ.
They also have a separate section called
“Tips” where users can find guides related to integrations with other apps and services.
Of actionable tips and tricks is proof that Slack’s product accurate mobile phone number list and content teams are working together on a mission: to make sure their users always find the help they need when they encounter a challenge.
Slack’s product and content teams work with one mission: to ensure that their users find the help they need when faced with any difficulty.Click To Tweet
The focus of its content is very problem
solving-oriented, which shouldn’t be surprising considering that varied collection Slack was created by a group of software engineers.
In fact, engineers make up a substantial part of their audience. Knowing this, Slack regularly produces content aimed at this segment. This is where their ebook Why engineering how to improve the performance of your eshop teams love Slack fits in .
It is a B2B content marketing designed for engineers and written by engineers, in which specialized jargon from the engineering world is used, for two reasons:
- Help your readers, software engineers, relate more to the content
- Demonstrates his expertise in the subject
The ebook also comes loaded with screenshots of their software in action, quotes, and testimonials from engineers.
Slack’s formula for creating relevant
Trustworthy B2B content: content designed for engineers, written by engineers.Click To Tweet
Slack’s content team also demonstrates mastery in simplifying complex topics for their audience. And their article 3 new workflow builder tools is a good example.
Explaining processes and workflows in a simple way can be a challenge, especially if it’s just text. Most of us in B2B marketing know this well and turn to screenshots for clarity.
And while screenshots are great allies, sometimes you need something more.
In its article, Slack uses images with screenshots, but also other formats, such as video review b and gif. And with this combination, it manages to illustrate a process that would otherwise be difficult and cumbersome to explain with text alone.
