separate Facebook Ads accounts for the different services
– Google Adwords Update : 2018 will be remembered as the year of the death of Google Adwords ukraine phone number libraryby Google! and the launch of Google Ads! in addition to adding Google Ad Manager! integrating the services of DoubleClick Ad Exchange and DoubleClick for publishers! and Google Marketing Platform! which integrates Analytics 360 and Display&Video 360. This represents a real challenge for online marketing professionals to update their knowledge in the use of these tools.
As if all this Google blog weren’t enough
the final change to the new Google Ads interface took place . including updates and improvements based on user feedback! until the fina change in 2018! which forced the company to use the new interface. For many SEMs ! it was difficult to adapt to the change at first! but over time! it has become much easier to adapt to the change than it initially seemed! looking for the tricks and new features that are released almost every week.
Advice
You can stay up-to-date by checking the official where they discuss all the latest developments! such as the ability to segment your campaigns to TV screens (Smart TVs). To access the Dimensions tab! s previously easily visible in the main menu! you can now access it in the Reports tab! searching by day or hour! to see how your campaigns are performing cumulatively! either by hour or by specific day! or even by week.
Display campaigns Until this year
I had rarely used the display network to launch performance campaigns! as I had burkina faso business directory primarily used them for branding! despite having Google’s specific certification in this area. Therefore! returning lay campaigns became a real challenge! but by reviewing some basic concepts of this type of campaign and their optimization to achieve conversions with a low CPA! I’ve managed to quickly get up to speed with this type of advertising campaigns and learn quite what goes unnoticed? a few tricks for optimizing them.
