Nowadays, companies don’t just want to attract customers. They understand that this action requires a high investment and, in order not to lose them, it is essential to build customer loyalty. To do this, it is necessary to understand their expectations regarding products and service in order to improve their experience with your business. a recurring business relationship.
Winning brand advocates
Satisfi customers not only return to the company, but are also responsible for word of mouth advertising and bringing in other consumers.
They become brand advocates, and in the age of social mia this can be enhanc. This way, the business profits in several ways. Firstly, its image improves in the eyes of the public and the return on investment in advertising becomes even more significant, as it brings in several buyers in the chain.
Improvement in performance indicators
Those who work in the market know that having a subjective perception of success is not enough. It nes to be measur through indicators and constantly improv.
Applying consumer psychology helps improve these indicators. One why you should promote boss bunny of them is CAC (Customer Acquisition Cost). As we have seen, if a company increases its customer base through referrals, this means that it nes to spend less and less on strategies and tools to attract consumers. This also increases the return on investment (ROI) in marketing.
Another indicator that has seen
Significant improvement is LTV (Lifetime Value). In other words, if the company manages to retain customers and they return, the value that each of them spends in this commercial relationship will gradually increase. It is also in marketing, but it is even more essential to worth highlighting the NPS (Net Promotion Score), an indicator of how likely the consumer This is the way to satisfy is to recommend the business to their review b acquaintances. The company can only benefit!
How to use consumer psychology to promote business success?
