Now you understand the importance of regularly updating your SEO strategy. Maybe you are wondering how to do it. If so, here is a step-by-step guide to changing a poorly performing SEO strategy:
1. Choose Pages to Review
It’s always a good idea to take a second look at every piece of content on your website to determine if it needs an overhaul. However, whatsapp number list there are pages that you should prioritize over others. These are:
- A Previously High-Performing Page: If you have a high-ranking piece of content that has fallen out of the rankings, it probably needs an overhaul. Other pages may have surpassed yours because they are new or updated.
- A page that should rank high: Do you feel like some of your content should have ranked higher than others? If so, find out why it didn’t. These pages need optimization to rank higher.
- A High Ranking Page: Yes, you read that right! Even pages that rank high in the SERPs could use some work. That being said, re-optimize these pages as soon as possible before your competitors knock them out of the game.
Follow these simple tips to determine which pages to update first. Then, apply updates based on what your audience and search engines want. Only then will you allow these pages to rank as high as possible in search results pages.
2. Optimize content based on search intent
First, ask your inner self: How can I effectively change content to match search intent? Google is constantly releasing updates to ensure that results match the intent of the user. To answer this question, you need to understand what search intent is.
Search intent , what questions have not been answered? or user intent, is the reason why users visit search engines and enter their queries into the search bar. Searchers have a goal they want to achieve when they visit a search engine and perform a search.
For example, a user enters “quick and easy beef and broccoli recipes” into the search bar. The first recipe looks good and informative. However, it takes an hour and a half to finish compared to the second one, europe email which only takes half an hour or less to cook.
Obviously, the user will choose the latter rather than the former because it satisfies his search intent, which is to look for a quick and easy beef and broccoli recipe. Search engines would be quick enough to act and replace the former with others that match the searcher’s intent.
Here are some best practices for updating content based on search intent:
- Identify search intent: There are four types of search intent: informational (e.g., best food blogs), navigational (e.g., accessing Twitter), commercial (e.g., best DSLR cameras), and transactional (e.g., flights from CA to NYC). When updating your content, make sure it satisfies the specific search intent assigned to it.
- Improve your content: Sometimes, a page (even one you think is good) can’t rank higher because it fails to satisfy the searcher’s intent. So, improve your content and make sure it answers questions people often ask. Look at the “People Also Ask” box to find out what users want to know.
Re-optimize your content based on search intent to encourage search engines to rank your pages higher than your competitors. These two tips may be able to help you on your journey.
3. Re-optimize keywords
Words are one of the most important elements in SEO Management . If you are writing and publishing content without conducting keyword research, now is the perfect time to do it. This is probably one of the reasons why your content is not getting enough ranking even though it sounds well written .
First, identify keywords that are relevant to your business. List all the important topics related to your business and fill them with keywords. Then, understand how search intent can impact your keyword research.
Next, search for terms related to your keywords. At the bottom of the SERP, there is a “search related to” section. This will show you searches related to your keywords. For example, if your keywords are cute puppies, you might see “cute puppy videos,” “cute puppies for sale,” and so on.
Finally, use keyword research tools. These tools will help you find the right keywords based on the phrase match and exact match keywords you have. Once you have identified the right keywords that are relevant to your business, it is time to learn how to use them properly. Especially if you have a physical location, this is one of the important steps to rank higher on Google Maps.
Here are some tips on using keywords:
- Avoid Keyword Stuffing: Years ago, getting a high ranking in search results pages was easy. All you had to do was stuff your pages with keywords. But that’s no longer the case; search engines have become smarter than ever. Stuffing your content with keywords results in lower rankings and the possibility of getting penalized by search engines.
- Use long tail keywords: Long tail keywords tend to get less traffic than short tail keywords. However, they often have higher conversion rates. This is because they are specific and highly targeted, and most people who use them are motivated. Motivated searchers are more likely to convert once they find what they are looking for.
Also, don’t forget to look at your competition’s keyword usage. If you want the highest possible ranking on Google, analyze the keywords your competitors are using. This will give you an edge over your competition.
