When you think of a portfolio, you may think of an artist or writer. But creating a digital marketing portfolio can be a game changer for marketers.
A portfolio can help you stand out to recruiters and employers if you’re looking for a promotion, a new job, to promote your wares as a freelancer, or start a side hustle.
Most modern marketing roles require a degree of creativity. For example, marketing campaigns require good copy, eye-catching imagery, or great use of video to grab someone’s attention.
Even if you’re in a more data-focused role, it can be important to show how you manipulate information to guide marketing activities and provide insights into customers to enable optimization.
In this blog, we will guide you on how to create a marketing portfolio, along with tips and some great portfolio examples to use as inspiration by covering:
- What’s the difference between a CV and digital portfolio?
- How do you know when to use a CV or portfolio?
- What should you include in a portfolio?
- How do you set up a portfolio?
- 3 great examples of digital portfolios
What’s the difference between a CV and a portfolio?
The aim of a digital portfolio website dataset is the same as a CV or resume. It will showcase your education, skills, experience, and professional style through examples of projects or marketing campaigns.
Plus, as a portfolio is digital you can be more creative and it’s easy to link to examples of your work, landing pages or microsites.
What CVs and portfolios have in common is that they allow you to stand out by providing evidence of your skills and achievements. But there are some distinct differences you should know about.
How do you know when to use a CV or portfolio?
Whether to use a CV or a portfolio as a marketer depends on the type of role you’re applying for, the stage of the hiring process, and the nature of your work.
CV/Resume
- The starting point for most marketing roles is that employers will want to see a CV or resume
- Ideal for applications when you need to submit a concise document summarizing your qualifications
- Your work isn’t visual so your achievements (e.g., KPIs, analytics results) are best summarized in a CV format
Portfolio
- Ideal for showcasing creative work to potential clients, employers, or recruiters at the interview stage or at application if it’s requested
- Useful in interviews, pitches, or networking to provide proof of your skills and outcomes
- This is particularly important for freelancers or professionals in creative industries (e.g., graphic design, user experience (UX), or content creation)
Table of Contents
List all sections of the portfolio for easy navigation such as:
- About Me
- Key Skills
- Case Studies
- Analytics Reports
- Certifications & Achievements
- Testimonials
- Creative Work Samples
- Contact Information
About Me
Include a brief bio highlighting your now available for more types of videos background, years of experience, and areas of expertise.Example:
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- “I’m a Digital Marketing Specialist with 5+ years of experience in content marketing, SEO, and paid media campaigns. I specialize in delivering data-driven marketing strategies that increase organic traffic and drive conversions.”
Key Skills
- Highlight your top skills as a digital marketer such as:
- Content Marketing (e.g., blogging, video production, email marketing)
- Social media (organic and paid campaigns, retargeting ads)
- SEO (e.g., on-page, off-page, technical SEO)
- Analytics & Reporting (e.g., Google Analytics, Semrush)
Tip: Use icons, bullet points, or percentages to make it visually appealing.
What should you include in a portfolio?
Before you start creating your digital portfolio, it’s important china phone numbers to know what to include to ensure you’re providing all the information you need to land that job interview or impress your potential new boss.
In terms of how big your digital portfolio should be it depends on where you are in your career and what examples you have to show. The art school Daisie recommends that if you’re just starting out you may not have that many examples so just pick two or three of the best.
If you’re using the portfolio to apply for a job, keep it concise and focused on the role you’re applying for. You can showcase more work on your website if you want to showcase a wider range of your work.
Here are the elements that a digital portfolio should include.
Title Page
- Name & Job Title: Your full name and your role (e.g., Digital Marketing Specialist, Social Media Marketer).
- Contact Information: Email, phone number, LinkedIn profile, newsletter, or portfolio URL.
- Professional Summary: A two to three-sentence introduction that summarizes your expertise and unique value.
