Bluesky is flourishing for many reasons. First, it’s a “democratic republic-type platform” rather than a billionaire-led platform, it offers a place for people to get informed and connect without ads flooding their feed, and it’s proving to be a hit for the media industry.
But what is Bluesky’s future in such a competitive social media landscape (especially Meta’s rival microblogging site Threads) and how can marketers leverage the platform to inform and engage its audience?
In this blog we will explore the platform and offer ways for digital marketers to use it by covering:
- What is Bluesky?
- Who uses Bluesky?
- How do you get started using Bluesky?
- What brands are on Bluesky?
- How can you use Bluesky to promote your brand?
What is Bluesky?
Bluesky is a microblogging social media service where people can share short text messages, images, and videos.
It started as an initiative in 2019 by phone number database explore the possibility of decentralizing the platform to give users more control over their data and experience.
The Bluesky project was launched as an invite-only beta site in 2023 and launched to the public in February 2024 with 3 million users.
While Bluesky may have the same founder as X and have a similar look, the people managing the platform now don’t want it to merely be an alternative.
“We’re not positioning ourselves against X,” Rose Wang, COO of Bluesky told Marketing Brew. “We’re positioning ourselves as the new social web.”
Who uses Bluesky?
Bluesky has approximately 26 million users, a number break the stigma of microinfluencers as part of your strategy that’s climbing every month. According to Backlinko, the app has 3.5 million daily active users in the US and UK.
The US accounts for over half (52%) of website traffic to Bluesky followed by the UK (8%), Japan (6.6%), Brazil (5%), and Canada (3%)
Data from Similarweb shows that more men use the platform while a third are between 25-34 years of age.
When it comes to high profile names, Star Wars star Mark Hamill joined the site, proclaiming himself a “Twitter quitter”, author Stephen King already has over 600k followers while American politician Alexandria Ocasio-Cortez (AOC) became the first person to surpass 1 million followers.
How do you get started using Bluesky?
Starting an account on Bluesky is simple. To become a member just go to the main page and create an account.
You can then download the Bluesky app china phone numbers for iOS or Android, or use it on your desktop.
It will ask for your email address and phone number (to send an authentication code) and tell you to choose a username and password.
After that you can upload a picture or create an avatar. Then that’s it, you’re done! There’s a lot of hunger to have a place to have global conversation that isn’t a partisan platform. There’s not many places that serve that need anymore. We’re fulfilling that need. “Not many brands have taken the leap to be present on Bluesky yet.
The reason for this is the platform is still pretty new, there are no advertising options for now, marketers are unsure of the audience, and its receptivity to promotion and there’s a focus on user experience rather than hypergrowth.
One sector that is performing well on Bluesky and worth noting is the media industry. Publishers are reporting a 3 to 4 times higher engagement rate and conversions compared to other platforms.
This Bluesky blog highlighted testimonials from The Boston Globe, The New York Times, and The Guardian on the results they’re seeing on the platform.
