Trade marketing brings together the actions and relationships set up between a distributor and its suppliers to optimize the sale of their products . Thanks to the development of e-commerce and the rise of pure players , trade marketing is experiencing a revival.
A revival driven by pure players, followed by traditional distribution players.
Amazon structures the trade marketing of its Retail professions. On the other hand, the Brand Specialist is in charge of the operational support of suppliers. On the basis of a jointly defined roadmap. Billed to ghana phone number library suppliers, the Brand Specialists manage the brand’s assortment on a daily basis. Availability, promotions, visibility, etc.). Like Carrefour, some traditional distributors offer this new service to their suppliers to accelerate the growth of their e-commerce sales.
Privileged interactions with dedicated contacts
“Converteo’s profiles allow Carrefour’s e-commerce team to offer its suppliers. The eCollaboration service: expert support with the aim of streamlining the daily management of operations and the visibility of their assortments.”
Romain. Francois, e-commerce Business Development Director at Carrefour
What are the benefits for brands and distributors?
Whether it is a question of understanding how e-commerce levers work (e-merchandising, promotion. Catalog enrichment) or impacting the distributor’s digital roadmap, the supplier benefits for its brands :
From a “category leader” position.
Access to exclusive services.
>An opportunity to improve customer Businesses can create more personalized knowledge.
>A prime location for co-constructing the features to offer to visitors.
>The distributor, for his part, stands out from his competitors by contact lists building long-term relationships with his suppliers – especially if they are proactive, which allows him to:
