Indexing is a process whose results can be compared, for example, to an X-ray image. Search engine spiders act as an X-ray machine, scanning resource pages and adding information about them to a common database (or index). Crawlers also act as a doctor, who in real life is call upon to describe the image.
They not only record the presence of a website, but also evaluate the content, usability and other characteristics that directly affect the positions in the ranking (or search results). Having assess the content and classifi the resource as something interesting and useful, the robots will provide the site with more advantageous places in the results and vice versa.
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When receiving relevant answers to a query, users do not even think about the amount of work that was done by search engine robots to compile a list of resources that provide the requir information. Visitors also have no idea czech republic phone number material about the efforts expend by site owners so that Internet sites occupy the best places in the search results.
Sometimes, this requires “hiding” the resource from search bots for a while so that it can be index later as useful and meeting all the requirements of visitors.
Each system has develop complex algorithms by which search spiders operate. But both Yandex and Google evaluate the importance of digital marketing for a growing business content in terms of interest and the benefit it brings to users.
The following are subject to indexation:
- text;
- graphics (photographs and pictures);
- video (the fact of the presence of video content, number of views);
- meta tags (pointers for robots that allow them to focus their attention on important points on the page).
When information about a site is enter into search databases, the resource is includ in the rating, which is present to deb directory the user in response to the corresponding request.
It seems like just recently it was enough to fill the text with keywords as much as possible to simplify the work of the search spider and calmly wait for the site to appear in the TOP. Now, oversaturation with keys not only does not help, but is a direct threat of falling under sanctions.
Search engines respect users and care about their convenience. Is it interesting for a person to read a text consisting of key phrases that do not agree with each other? Of course not. Moreover, robots, whose artificial intelligence is developing exponentially, will not like such a text either. They can be seriously “offend” and, recognizing the content as over-optimiz and useless, refuse to index the resource at all.
The punishment may be mild, consisting of losing positions in the search results, but in any case, there is nothing good in low-quality content. But spiders are also interest in site navigation (whether it is convenient for users), evaluate usability, link mass, etc.
The most popular question among owners is about speeding up the indexing of a site, but sometimes there is a need for the opposite: to deprive robots of the ability to evaluate the resource (in full or in individual parts).
