Okay, so you’ve discovered a keyword with an attractive search volume. But before you start creating your SEO content, you need to know which pages are already ranking for that keyword .
You will find this information at the bottom of the first report we saw, the Overview report ( Keyword Analysis >> Overview ).
How to know who your digital competition is for a keyword
This step is one of the most frequently skipped in the day-to-day creation of SEO content . But for us, it is essential.
Because your strategy for ranking depends on whether you are David or Goliath .
If the top SERP results are from authoritative domains and pages email data and the content is good, you’ll need to think very seriously about how you’re going to play in that competition.
How will your content stand out from the crowd? Are you sure you can do better?
If you can’t find a clear answer to these questions, you may want to focus on a variation of that keyword where there is less competition.
How to see the keywords of a competitor’s website
Whether you’ve just discovered a new competitor, are considering potential channels for your digital marketing strategy, or are simply curious, this is one of the best features of SEMrush.
Who wouldn’t want to know how their digital competition’s SEO strategy is working?
By clicking on Domain Analysis >> Organic Research, and the main menu entering your competitor’s domain into the search engine.
How to view keywords for a specific page
This is very useful when you have already decided to create SEO content how to create a location-based pop-up and you have one or more reference URLs, taken from competitors.
You can find out all the keywords that are driving organic traffic to a given page by using the Domain Analysis >> Overview report.
By default, this report shows keywords for the entire domain, but you review b have the option to select keywords from the exact URL or from a subfolder (for example, to see keywords for a specific section of the website).
