You will focus on the readability of your article

You will focus on the readability The average length of content on the first 10 pages on Google is at least 2,000 words.
(SerpIQ – 2012)

The length of your text must be adapted to the subject covered, to the needs of the target, but also to the platform on which your content is distributed: blogs, social networks, corporate sites, etc. The production of competitors must also be considered and will be an indicator of the degree of development of the subjects necessary for your brand.

A good web article is one whose gist can be grasped while skimming it. To do this:

Keep it simple and direct : be brief without distorting the information. Avoid jargon.

Prioritize information :

concise and meaningful titles and subtitles will make reading easier.

• Give yourself the luxury of space : On email marketing: 6 strategies to increase your conversion rates. the Internet, every pixel counts and it can be tempting to cram as much as possible before the fold. Curb this instinct and air out your content with short paragraphs, lists, images, etc.

Any self-respecting SEO web editor must produce exclusive content. There are two reasons that can motivate him, beyond his professional ethics:

Providing high value-added content contributes to positioning performance : what does my article bring more to my readership compared to what has already been done on the subject? You must be able to answer this question to ensure the quality of your content.

Google heavily penalizes “duplicate content” :

out of sight, out of mind? Think again, indexing robots easily detect copy/paste and the penalty is not long in coming. The risk? Ending up in the Google Sandbox, that is to say in the depths of the Web, untraceable by Internet users.

Important

Be careful not to use the same content multiple betting email list  times on your site, even if you are the author or owner, Google will also penalize it.