Your website’s conversion rate may be low because you haven’t optimized it for conversion. These steps will help you.
Your company’s website serves many functions, but most companies worry about conversion rates. Driving tons of traffic to your site is great, but it’s only the first step in growing your online business. The second step is convincing your site visitors to take action on your site.
What is website conversion rate?
Before we dive into how to increase your italy business email list website’s conversion rate, let’s talk about what a conversion rate is. When you create your website, you define the specific actions you hope a user will take while on the site. For implement location pages eCommerce sites, this typically means making a purchase.
For other sites, this might mean subscribing germany cell number to a newsletter, downloading a guide or white paper, or inquiring about a service or offer. So, your conversion rate is the total number of site visitors who take the action you want them to take on your site, divided by the number of unique visitors to your site per month. For example, if your site gets 1,000 unique visitors per month and 10 visitors complete a site goal, your conversion rate is 1%.
5 Tips to Improve Your Website Conversion Rate
By making a few changes to your website design and other aspects of your online presence, you can increase your conversion rate and turn more visitors into potential buyers or customers.
1. Use active language in button text
A call to action should be active. So instead of using passive language, explain to the user what exactly they are doing when they click the button. For example, rename a link option from “Product categories” to “View product details.” Now you’ve changed the button text from descriptive language to an actual action to invite more customers to engage with your content the way you want them to.
Actionable language will encourage users to click on a button. Instead of a button that says “Free Demo,” write “Book a Free Demo” to make the button an action.
2. Reduce the size of the commitment for conversion
Sometimes your website visitors are not yet ready to make a purchasing decision. You need to demonstrate your consultative approach or ability to help the visitor by reducing the amount of commitment.
