How to create quality content that readers

An article or video with useful tips, answers to questions or unique information is always highly valued. It is these publications that receive a large number of reposts and shares.

Let’s use an example to explain why useful content spreads quickly. Imagine a beginner photographer who has already mastered technical issues, but has no experience working with live models yet. To figure this out, he tries to find information in thematic blogs, publics, forums and, finally, finds a group on the social network VKontakte, where a post “50 successful poses for a family photo shoot” is posted. 

Obviously, he will repost this publication to his wall so as not to lose it. It would seem that the person simply wants to save useful information that can be quickly found if necessary. However, all his subscribers will see this material.

To summarize: quality content should be useful to people. If after reading a person can immediately use the recommendations described in the article, then, of course, it is useful.

• Bright title

Even the most fascinating and valuable article will go unnoticed if the author hasn’t given it a title. Here are some tips on how to write a catchy title:

1. Use numbers (15 Ways to Write Native Ads).
2. Promise to share valuable information with users. (“Penalties from social networks: how fake activity is punished”).
3. Use a question china phone number material form or a phrase that arouses curiosity (“How can large businesses effectively use messenger promotion?”).
4. Create a helpful guide (20 Copywriting Rules to Increase Conversions).

• Get ideas from pop culture

Popular culture can be a real source of inspiration. Content featuring popular characters or phenomena often goes viral.

 

Source: shutterstock.com

Follow the latest performance marketing: definition, how it works & strategy news in the world of cinema and music, read the gossip columns, take an interest in events in the sphere of show business, art and culture. Be creative and use information occasions to attract the attention of your users and promote the product.

If you have the resources, use text services the tactics of Nitzan Zimmerman, a true genius in the world of media viruses: during his working day, he manages to look through more than a thousand sites, find relevant and interesting topics. The results of his work are simply amazing, because he attracts tons of traffic to his portal.

Pop culture is a powerful generator of in-demand content, which is created based on the statements of influencers or socially significant events.

With the advent of social networks, each person has the opportunity to express their position on any resonant event. Therefore, you need to follow the trends and tendencies of public opinion in order to build content based on “hot” news items.

• Emotions are the basis of viral content

Information that evokes any strong emotions quickly goes viral. Let’s look at an example. A person has his own point of view on some socially significant phenomenon. And when he sees a publication that fully confirms his opinion, he certainly reposts it. 

This action is his innate need for self-expression. Most likely, he would not create such a post on his own, but he is ready to share it to prove to others once again that he is right.

If you have difficulties with the topic of publications, then build a content strategy based on basic human needs, since this is the type of material that will evoke emotions and feedback in users.

• Content is not just texts

As was already clear at the beginning of the article, content takes many forms, so find out what kind of information delivery is interesting and in demand among your audience, and adapt it. This could be comics, infographics, photo or video content.

• Answer the question: how?

It has already been noted that quality content is valuable information for users. It solves a problem, answers a question, contains recommendations, etc. Therefore, when creating an article or video, try to answer the question “how?”:

• How to choose a hotel?
• How to learn to process photos yourself?
• How to lose weight quickly?
• How to teach a child to read?
• How to do repairs yourself?

People use the Internet to find answers to such questions. Give them a ready-made solution – a list of recommendations, a guide, a video tutorial, etc. Such content will quickly go viral, as people will share it and save it to themselves so as not to lose it.

• See through the eyes of the client

Can’t figure out what makes your selling proposition unique? Look at your product through the eyes of your customer, put yourself in their shoes.

Try to understand what your target buyer’s interests, needs and pains are, analyze all forms of feedback: telephone conversations with clients, their reviews and objections, frequently asked questions. Involve the sales department when collecting this information. 

This information will help you better understand your audience, which means there will be no difficulties with creating content marketing. Your clients are ready-made ideas: just answer their questions or objections. This presentation will arouse the interest of readers.

• Originality of content

Creating quality and original content takes some effort. So keep an eye on the news from blogs, publics, and accounts that aren’t popular. They can be a source of unique content if you adapt it to your audience.

This is not an appeal to steal other people’s material or plagiarism. This advice is as follows: by observing the work of others, you will eventually hone your own skills. At the same time, do not forget about originality. Search engines do not rank copy-paste well.

Do you have a great sense of humor, an original style, or the ability to make analytical forecasts? Use these skills.