Managing a business’s digital marketing is a challenge not only because of the multiple segments it encompasses ( finance , data analysis, schedules), but selling in the us is no longer possible without amazon also because of the complexity that the area acquires over time.

To help with this scenario, numerous tools are launched every year. However, in the sales text services segment, three of the main digital marketing tools are:

• Google Ads;
• Facebook Ads; and
• Instagram Ads.

In this article, we will cover two of them, Facebook and Instagram, and show you how they can help you achieve sales results. If you want to learn more about using these platforms, this article is for you!

Why use Digital Marketing tools?

With more than 4 billion users on the internet and more than 3 billion active on social media , digital marketing has grown significantly to reach this slice of people available in this online environment .

Given this scenario and a consumer whose purchasing journey is becoming increasingly complex, brands are under pressure to adapt quickly to avoid losing relevance and sales opportunities.

This is where digital marketing tools like Facebook Ads and Instagram Ads come in to help brands sell efficiently, offering advertising solutions that find potential customers before they even have a need to buy.

This is because these two tools advertise on social networks and people who are browsing there are usually distracting themselves, getting information (hence the success of content marketing ), and not necessarily searching for products and services in a search engine.

However, it is the ads in your marketing plan that can generate the desire to buy!

Digital Marketing Tools : What is Facebook Ads?

Facebook Ads is a paid advertising platform with multiple advertising functions. With this tool, you can advertise easily, create campaigns and monitor them.

Facebook Ads works through different ad formats, including: carousel, single image or video, and collection.

Each of these formats offers a different visual experience and is capable of awakening in the user the desire to discover a product or brand.

Check out a sample ad below, note that it appears with the sponsored indication in order to differentiate it from regular posts in the Facebook feed .

This ad is made up of objective text, a simple, informative, humanized image and features the brand logo, but most importantly, it delivers a benefit that may interest the reader: increasing productivity with a free e-book .

How to use Facebook Ads?

This digital marketing tool offers its own platform on which campaigns are configured.