Instagram Ads, as the name suggests, is also a platform for socialmedia advertising . Just like on Facebook, ads can appear in the regular feed or in stories .
Instagram Ads ad formats are:
You can purchase/set up Instagram Ads through the app, in Facebook’s Ads Manager, or with Partners, authorized third-party companies. However, your jiangxi mobile number database account on this social network must be of the Business type, a category for companies .
Just like the other digital marketing tool mentioned above, you can define your target audience with filters based on location , interest, demographic data, behavior, etc.
Last year, Instagram grew by 4.4%, representing 38 million new users, which is an excellent even professionals make mistakes number when we think about audience.
| ⅓ of users buy directly from Instagram Ads. Source: Forbes.com. USA, 2019 |
Facebook Ads and Instagram Ads are excellent digital marketing tools not only for selling products and services directly, but also for promoting text services landing pages that capture addresses for email marketing , website or blog promotion and many other interesting objectives for a business.
The Postgraduate Course in Digital Marketing : a competitive advantage
In this time when we live so connected, many people think they understand a lot about digital marketing tools , whether they are free or paid.
The truth is that the digital market is moving towards a level of maturity and complexity in which results, especially sales results, require a lot of expertise , a strategic approach and data- based actions .
Marketing is being revolutionized by new technologies . Consumers are more informed and demand more interaction and personalization. For this reason, a postgraduate degree/specialization in Digital Marketing is a fundamental competitive advantage.
IPOG, for example, offers a Postgraduate course in Digital Marketing whose curriculum includes:
- Digital Marketing : from Strategy to Tactics
- Customer Experience (CX)
- Social Media Marketing and Campaign Management: Facebook Ads and Instagram Ads
- Growth : Exponential Growth Strategies
- CRO: Optimization, Performance and Web Analytics
- Google Marketing : SEO and Sponsored Links
- Business Plan : Developing your Business
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Did you like this article about digital marketing tools ? Check it out too:
- How to work with Digital Marketing ? Everything you need to know for the next step
- How Nubank became a digital communications powerhouse
- MBA in Digital Marketing : get all your questions answered
Meet IPOG – Institute of Postgraduate and Undergraduate Studies
An educational institution with a name and recognition in the market, which makes a total difference in the curriculum.
IPOG – Institute of Postgraduate and Undergraduate Studies – offers several higher education courses and has excellent and renowned professors on its faculty. The proposal is a humanized education that encourages the development of each student’s potential.
IPOG is present in all states of the country and in the Federal District. The institution has almost 20 years of experience in training great professionals.
Student satisfaction has become its trademark. The rate reaches 97.14% nationwide. The educational projects carried out at the institution are different from those already existing on the market and this has allowed the institution to achieve the status it has today.
Don’t forget to invest in your future and become the professional you’ve always dreamed of.
