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What can you do with OptinMonster

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OptinMonster is by far the most powerful lead generation and conversion rate optimization tool. Every website owner and digital marketer can use this tool to boost their website’s success and growth. Here’s how OptinMonster can help:

  • Get quality leads
  • Manage leads with ease
  • Retarget users with new campaigns
  • Embed one-click campaigns
  • Reduce cart abandonment
  • Increase brand recognition
  • A/B Testing Campaigns to Increase Conversions
  • Increase engagement with gamified campaigns
  • Increase website traffic
  • Monetize your content

Get quality leads

OptinMonster helps you reach users at the right time and place with stunning campaigns. This increases the likelihood of them signing up for your newsletter or marketing emails.

You can target users when they spend a certain amount of time on your site or scroll a certain depth down the page. This way, you’ll know that the person is interested in your content.

If you’re serving a specific location or country, you can also target users by their physical location.

By using these targeting options, you are likely to get better leads that are worth contacting via email.

Additionally, OptinMonster offers a feature called TruLead that helps you get quality leads by ensuring that the user provides real information. It allows you to filter out junk emails by keeping them on a rejection list for 30 days.

During this time, you can review your list and identify any emails that may have been sent there by TruLead in error.

You can use this feature to filter and eliminate emails with specific domain names, IP addresses, strings, and characters, preventing free and temporary emails from being added to your list.

This saves you the time of manually sifting through emails and trying to identify real people, helping you keep only quality leads.

Manage leads easily with Monster Leads

When someone signs up to your email list, their information is automatically added to Monster Leads, where you can access it from your WordPress dashboard.

Monster Leads ensures that you take advantage of every new lead. In fact, you can set up an alert for each lead you receive so that you can quickly respond to the new subscriber.

Quick, personal interaction with new email subscribers often leads to a better customer experience and a better chance of conversion.

Monster Leads also provides detailed information about each customer, such as name, phone number, email, signup form, IP address, and so on.

You can also use tags to segment your audience based on specific criteria. This allows you to add new leads to different contact lists. So, for example, if a user subscribes to your newsletter, you can tag them with “newsletter” and only send them those emails.

If someone signs up to receive a price drop alert, you can tag them accordingly and ensure they only receive price drop alerts via email.

These automation features reduce admin time and also help you better understand your new lead so you can send them more personalized content and offers.

Retarget users with new campaigns

OptinMonster’s intelligent technology recognizes how users interact with your website’s offers and content. This feature allows you to send different but personalized campaigns.

You can even send the same offer differently, changing just the text or campaign type to see if your visitors will receive it better.

For example, for returning visitors, you can show them different campaigns than the last time they visited your site. This keeps the engagement fresh, showing the visitor that you have more to offer each time they visit your site.

For new visitors, timed or scroll-based optin campaigns may work best. You can provide coupons, deals, and related content just before they leave your site or after they scroll a certain percentage of the page to trigger them to make a purchase or provide their information.

Embed one-click campaigns

OptinMonster lets you embed your campaigns anywhere you want, such as a page, a post, and a sidebar. You can also choose to display your campaigns as lightbox popups, inline forms, slide-ins, sidebar forms, floating bars, and more.

One of the best display options is to make the user open the campaign when they click. This uses a psychological phenomenon called the Zeigarnik Effect. It states that a person is more likely to complete a process if they initiate it.

Furthermore, the Zeigarnik Effect also states that people are more likely to remember something they haven’t completed than something they have completed. So if you think about it, it’s a win-win situation.

If they start and complete the process, you’ll have a new subscriber. If they don’t, they’ll likely remember your brand.

You can do this on your website using OptinMonster’s MonsterLink.

It turns any link or image into a two-step opt-in process. When the user clicks on the link or image, a pop-up asking them to subscribe appears immediately, increasing the likelihood that they will submit their email and thus start the process.

You can simply copy the MonsterLink and paste it into any text, button or image.

Unlike most form plugins, your visitors don’t have to go to another page to start the subscription process, a step that often causes visitors to bounce.

When a user clicks on it, OptinMonster will launch the campaign you set up.

There is also the Share Link feature . It allows you to add your campaign link to emails and social media. So you are not limited to sharing our campaigns only on your website.

When clicked, visitors will be sent to a standalone opt-in page that displays campaign details.

Reduce cart abandonment

In addition to visitors abandoning their subscription, many eCommerce website owners also deal with cart abandonment.

There are different reasons why visitors abandon their cart, most of which are outside of your control as a website owner. What is within your control, however, is giving the visitor a little nudge towards the cart.

OptinMonster comes with built-in Exit-Intent® technology to help reduce cart abandonment.

Maybe your website visitor is unsure about your product, maybe they need more convincing, or maybe they need a cheaper option; you can use the exit intent form to better and automatically handle these situations.

For example, your exit-intent pop-up campaign could have an option to offer a coupon, making the product cheaper. It could redirect them to similar products, giving them more options to choose from.

This could redirect them to support, where they could interact with a human for a better chance of conversion.

OptinMonster also has specific display rules for eCommerce sites. You’ll find rules for Easy Digital Downloads , Woo, BigCommerce, Shopify, and more.

So, for example, you can segment users based on the contents of their shopping cart, whether they are viewing a specific product, and their cart total.

You can then use email retargeting to nurture that select and install plugins and support tools lead by sending personalized offers, coupons, and engaging or informative content.

Another tactic that can help reduce cart abandonment is to redirect your audience to a dedicated cart abandonment page using a lightbox popup from OptinMonster.

Here, you can offer discounts, deals, and a solid call to action to get them back to their cart. It’s a more direct and straightforward approach that can grab their attention.

Countdown timers can also help create a sense of urgency by showing that the offer displayed is only available for a limited time.

Finally, OptinMonster can help you better incorporate the ABC sales principle of “Always Be Closing.” Use optin campaigns to cross-promote or upsell your products. These tactics can help your visitors buy more or higher-priced items, increasing your bottom line.

Increase brand recognition

With your numbers and conversion rate increasing, the last way to fully utilize OptinMonster is to increase brand awareness.

A full-screen welcome mat or gate can help sms to data you grab a visitor’s full attention as soon as they land on your page. Before distractions get in the way or they decide to leave, your welcome mat can display the following:

  • New products
  • Set expectations
  • Highlight your best content
  • Ask them to sign up
  • Targeted Coupons
  • And more

This way, even if they decide to leave your site without taking any action, you will still have displayed and communicated important information to them.