They use influencer marketing , which has made them key players in the publishing industry, given their impact on children, adolescents and adults to promote reading and consumption of books.
It is a new topic about which we bring you everything you need to know:
- What is a BookTuber?
- Why are BookTubers so popular today?
- Where is the differentiating factor of your content?
- 4 Spanish-speaking BookTubers you should know if you are interested in this world
Do you find this topic interesting? Read to the end!
What is a BookTuber?
Book + YouTuber = BookTuber . This is telegram number list an acronym that covers anyone who reviews, reads, illustrates, blogs , or does any other activity related to a literary work using a YouTube channel as a means of dissemination.
Joining the ranks of vloggers — video loggers, or video recorders, loosely translated — beauty celebrities and technology fans, are BookTubers.
These are digital influencers who create a community of book lovers who review, recommend, or simply chat enthusiastically about a work and everything related to it.
And, within this set, there are dozens more.
Seriously, with so many BookTubers out there, you’re sure to find something that speaks to the only bookworm in you, from an Andreo Rowling , a girl who “changed” her last name for her favorite author, to a successful Mexican who seeks to recreate the most important Spanish-language books, like Raiza Revelles .
Just to give you an idea of the diversity within this community, here is a list of some popular and specialized topics covered by book vloggers:
- Book reviews: positive, negative, and often very funny.
- Animated short films.
- Modern adaptations of novels.
- Literary guides or explanations for school.
- Animated illustrations of literary series such as Harry Potter.
- Social justice literature.
- Writing tips and suggestions .
- Author interviews.
- Consulting on content marketing or book publishing.
- Children discussing classical literature.
- Couples reading and analyzing a work together.
- Industry news and views.
- And anything else you can think of related to the world of books.
This world is so vast that they even hold live reading marathons.
BookTubers encourage people to stop watching YouTube and start reading as many books as possible in every genre out there.
Why are BookTubers so popular today?
We would be very wrong to dismiss BookTube as mere chatter. In fact, book influencers and social media are beginning to shape virtually recycling allows us to recover and reuse materials every phase of book production.
For example, when choosing cover designs, publishers now have to consider how a cover will look on Instagram, or whether or not a bright one will be difficult to film – after all, if it’s famous, there’s bound to be a BookTuber showing it off to all their followers.
While Bookstagrammers and BookTubers encourage the publishing industry to constantly innovate and stay on top — ensuring a healthy level of competition and quality products — they also provide readers with new platforms to connect and discover amazing new books.
It’s also a great way for those who don’t like reading to get into the habit by watching the enthusiasm the vlogger conveys.
Many of these online readers started because they didn’t have many people to talk to about books .
This is precisely what makes them so popular, that many people like us, who are enchanted by reading and looking to share that experience with someone, now find someone to be in tune with. This kind of excitement is contagious!
Where is the differentiating factor of your content?
The most important thing about being review b a BookTuber is the community, the friends you make online and in-person meetings, and talking to other people who love books.
Creativity and innovation in creating book content are two key elements.
Others echo the joy of turning the solitary act of reading into a bonding experience.
Especially because it’s a community that’s so story-driven, it creates a real opportunity for empathy and vulnerability that you don’t really see in other communities.
So the differentiating factor in their content is the dual experience on BookTube where they’re sharing someone else’s story, but you also have the option to connect with their own life story as they go along, whether it’s showing people glimpses of what’s going on for them on a daily basis in a reading vlog or just verbally.
In parallel, the feedback from users who connect with what BookTubers share creates such a genuine bond and opens the door for them to share not only their thoughts, but also their experiences.
BookTube, at its best, is an ongoing conversation between people who love stories, and there will always be something magical about making those connections and helping others find adventures that speak to them.
Ultimately, it’s a community on YouTube that has grown considerably in recent years and they’ve managed to maintain a friendly, intimate, supportive, and non-competitive atmosphere between creators.
