When planning your company’s campaigns, have you ever thought about using OOH media to expand and diversify your results?
That’s right! Digital marketing has a series of interesting channels to help your company position itself in the market and increase sales, and the best part is that they can be associated with others that are not in the digital universe.
OOH (Out Of Home) media and digital marketing can work together in a very organized and creative way, providing differentiated experiences for consumers and increasing campaign performance.
What is OOH media?
We understand OOH media as advertising whatsapp number list impacts people when they are not in the comfort of their homes. The most common examples of this strategy are billboards, street clocks, displays, bus canopies, totems, banners, panels, among others.
This media, according to the latest survey by the Executive Council of Standard Norms (Cenp), carried out in 2021, ranks third in terms of investment, behind only open TV and the internet.
Over the years, technology has become part of some OOH media campaigns, increasing the possibilities of attraction and reach. The so-called DOOH (Digital Out Of Home) places moving images on the streets, catching the eyes of those who pass through the city.
There is also programmatic media within OOH, which broadcasts videos at specific times. This advertising format is on LED panels and digital screens in places such as elevators, shopping malls, beauty salons and subway stations.
READ MORE: Geomarketing, how does this concept help your business sell more?
And how to combine digital marketing and OOH media?
Well, as consumers walk the street, through subway stations and shopping malls. There’s a good chance they’ll to your company’s addiction users are tied to the google ecosystem campaigns for products and services. This connection can encourage them to pick up their phones and visit websites and social media to learn more and make a purchase.
The connection between OOH media and digital marketing takes into account a series of factors, from the written message to the image used. The use of CTAs in Out Of Home media formats will also help in this connection between the physical and digital worlds.
Want some examples of strategies combining OOH media and digital marketing? Here we go:
- A display with a QR Code that takes you to a landing page with more information and a purchase form.
- A billboard with a creative message that encourages pedestrians to access the company’s social media and engage with the posts.
- A programmatic media on subway TV that presents a promotion and encourages the consumer to access the company’s virtual store and guarantee their product.
- A touch screen campaign at a bus stop to interact with consumers and increase brand recognition.
OOH media brings so many interesting results that companies famous for their online presence (Google, Facebook, Spotify) have been advertising on them and on the internet simultaneously to reach more people and increase their traffic.
And rest assured that it is possible to canada cell numbers the results. OOH media has been working hard on this, precisely because it understands its role in conversions and the value it can add to digital marketing strategies.
