Of course, automation goes beyond schuling a delivery time and assigning recipients. It also encompasses email sequences that are sent when a user interacts with your website in a certain way.
Look at the following newsletter
And especially its subject line. When did I receive it? Hours after visiting the store’s website and seeing what jeans they had. Coincidence? We know it wasn’t. We know it was.
Of course, the number of stages and steps in each sequence will depend on each platform, the plan purchas, and the objectives to be met.
A few months ago, for example, we help
One of our clients develop a customer re-engagement sequence. We establish that when the platform’s system identifies a customer who hasn’t interact with the site for three months, an email should be automatically sent. This first email brother cell phone list consists of an invitation to check out the brand’s new products.
Three days later, the customer (whether
They visit the site or not) receives a second email with a promotional code to be us within a week. After five days, if the customer hasn’t reactivat, a third email is sent reminding them that the offer (exclusive to them) is for a limit time only. The customer still hasn’t activat the offer, but they haven’t unsubscrib? Three months later, the sequence repeats . And so on.
And automation doesn’t end there either. As we mention, it often includes technologies for content generation , increasingly bas on AI. It also encompasses functions for data collection and analysis, and for personalizing your emails . Which, as we’ve seen, is crucial.
Personalization and segmentation
Personalization is essential for successful email campaigns. The key to achieving this on a massive scale? Segmenting your contact base bas on the data they provide when subscribing to and interacting with your page.
The best email marketing platforms allow you to segment your contacts in detail . For example, bas on their date of birth, their interaction with certain pages on your website, their location, or whether they use only mobile or desktop.
This opens up a world of customization possibilities , ranging from promotional offers that arrive with the subject line “Your birthday gift!”… to emails reminding you that that product you saw on a certain website is still available for purchase… as was my case with Ver jeans.
This email marketing software feature is often i aero leads ntegrat with email automation . Wondering how some companies send emails that begin with the customer’s name? Now you have the answer.
But this can also be appli on a larger scale. Let’s say you have an international business . Segmenting your customers by country will allow you to launch target mailing campaigns for holidays and special dates specific to each region. Among other things (such as changing the language of your emails), this will help personalize your twillio in 2025 it specializes in sending large- mailings even more. And it will also help you avoid mistakes that, as humans, we can always make.
