SendGrid was acquir by communications company scale transactional emails. Companies like Uber, Spotify, and Airbnb use SendGrid for their email campaigns.
However, this email marketing app isn’t just for establish businesses; it also has a free plan perfect for those just starting out. Especially because the number of emails it allows you to send is somewhat limit: 6,000 per month , with only 100 contacts .
Operation and iting.
SendGrid features a dynamic and easy-to-use drag-and-drop email itor. It includes customizable templates, as well as the option to design in HTML.
Automation.
The free version of this email marketing tool automates the sending of both one-time emails and drip campaigns.
Personalization and segmentation.
With this software, you can segment your contact database into lists, either automatically or manually. Through the Contact API , lists can be updat in real time.
Integration with other tools. Sendgrid supports integrations with programs such as Google Cloud, WordPress, Agile CRM, Microsoft Azure, Lytics, and others.
Analytics. One of the strengths of Sendgrid’s free plan is its data analytics offering. It records deliverability and bounce rates, unsubscribes, the number whatsapp number list of clicks and single-open messages, and spam. It also retrieves data on the browser us and geolocation. It also allows you to create subscription forms, preview your emails, and perform A/B testing. It includes a spam test that, in its free version, tests up to three emails. Testing crits can be purchas separately.
Others. This email marketing platform supports sending transactional emails, even in its free version. While its free plan doesn’t offer a dicat IP address or an email validation tool (the Pro and Premier plans require this), it does allow good email marketing software and a solid strategy? you to authenticate your domain.
Octopus Email
Although it automatically adjusts the price of its paid plan, the free version of this email marketing app is one of the best. It certainly has some limitations , such as the number of contacts, the inability to remove the Email Octopus branding from emails, allowing only one user per account, and reporting being available for 30 days. However, it offers the same features as its paid plan (including email sequence automation). Let’s see what they are:
- Operation and iting. Email Octopus has a aero leads simple interface. It uses a drag-and-drop itor, but also supports the option of creating HTML emails. It also offers pre-design and customizable templates that adapt to different screens.
- Automation. One of the advantages of this tool is that it allows you to automate up to three email sequences. Each one has a maximum of five steps and is tailor to the characteristics of your contacts. You can also send specific emails automatically.
- Personalization and segmentation. Email Octupus, in its free version, allows you to store up to 10 data fields about your customers and label them accordingly. The paid version supports up to 50 data categories.
- Integration with other tools. This tool can be integrat with Google Analytics, Zapier, and Make. It also includes an API for other integrations.
- Analytics. Track, among other things, when each contact opens your emails and the number of clicks they make. However, as we mention, these reports are only available for 30 days.
- Others. The free Email Octopus plan gives you the option to create up to three landing pages and subscription forms. It also allows you to add your domain to your email address.
