How to make a good infographic? If producing visuals is enough. To be seen, and video is far too complicated. To use, why not just use a photo? Quite simply. Because the main interest of infographics. Is to combine the attractive aspect of a visual. With relevant informational content. , having your cake and eat it too, so to speak.
Moreover, thanks to this primary. Quality, infographics are the most suitable format for. Sharing on social networks (and therefore. For the virality of information): by grouping together in. A clear and fun way, on a single image, data that would otherwise. Be very difficult to analyze line. By line on an excel spreadsheet. Infographics have all the qualities. And ultimately very few flaws. But they still have to be done well!
Because it’s How to make a good infographic? interesting
Like a good logo, a good infographic is made up of three elements: a shape, a set of colors and a set of typography. Once these three elements have been defined and recorded in an ad hoc specification, all you have to do is move on to production, without forgetting to check that you have not made one of these (too) frequent mistakes that transform a good infographic into an unusable rag.
#1: Choosing the subject and tone
While this may seem obvious, the first thing to overseas data decide is what you want to talk about, and how you want to approach it. A bank and a video game zine will likely use very different ways to create an infographic. And the tone you use may also vary greatly depending on whether you want to present your company’s financial results from one year to the next or the evolution of the number of users of your latest fun app.
So start by clearly identifying the subject of your the eye is everywhere, but what about the gaze? conversation with laurent dupont, director of j 46 infographic (this will help you to write its main title) and the general tone that you think fits this subject. For example, you can use a “sobriety index” graduated from 1 to 10, 1 being a very basic and functional infographic, 10 a stunning graphic design where the beauty of the visual will prevail over pure data.
#2: Choice of data
It is important to keep in mind that if not all truths are good to tell, not all data is good to share. Check carefully with your colleagues (and especially your data analysts, if you are lucky enough to meet some in the corridors) the veracity of the figures you are going to use, carefully note their source and their collection method : you will always have to provide this information, as much for questions of credibility as (sometimes) copyright.
But data is not just numerical data; even if numbers betting email list are obviously the ultimate foundation of your infographic, it is also very interesting for the future to carry out semantic collection.
