Remember the days when you had to sprinkle the exact keyword indonesia telegram data in your content a certain number of times to help search engines understand your webpages? Well, those days are long gone. In 2013, Google launched Hummingbird. It was likely the first attempt by the search giant to move away from relying on the use of keywords. The search algorithm now parsed phrases. Next, in 2015, Google launched RankBrain. With the machine learning-based update, it even started understanding the context and exact meaning behind search queries. If search engines have evolved, then you should too. You can’t remain fixated on the old strategy of creating content around longtail keywords alone.
3 Benefits of a Hub and Spoke SEO Strategy
Hub and spoke SEO is the future of content and keyword strategy. break the stigma of microinfluencers as part of your strategy
What it means is connecting similar-themed content and interlinking them, then creating a 10x pillar page that acts as a content hub. Here’s a video by HubSpot that illustrates the model. Note that the pillar page is equivalent to the hub and clusters are equivalent to spokes. You’ll no longer need to search for things to write about for your blog. In 2015, Nat Eliason ran marketing and content at Sumo. He developed a cornerstone article covering 130 ways to get more traffic, and at first, used an external resource link to cover each way. Over time, he published content about each traffic strategy in detail on the Sumo blog itself.
The Site Structure Is Better for SEO and User Experience
As you create more content on the topic around more longtail keywords, our best selling database the internal links between pages will earn you higher SERP placements. Google allocates a crawl budget to every website, and proper internal linking will help Google crawl your site accurately and prevent crawl waste. In her extensive research, Anum Hussain found that internal links to related content helped in ranking as well. Also, consumer search behavior has become more intricate. Searchers no longer use keywords alone—instead, they comfortably pose complex questions inside the search bar. A well-designed hub page with a table of contents eases navigation for your users. And what do better SERP visibility and user experience equate to? That’s right: more traffic and conversions.
