Have you noticed that you are practicing influencer marketing all the time ?
You know that brand that ended up in your shopping cart because an artist you admire advertised it? Or that restaurant you visited after a blogger you follow recommended it? Or even that service you purchased after watching a YouTuber’s review?
This is all influencer marketing! And did you know that you can use this strategy in your company too?
Understand what influencer marketing is
Influencer marketing occurs when a brand relies on the help of a person with authority (influencer) to promote a certain product or service to a specific audience.
We call an influencer a famous artist or a person who is relevant on social media. They do work that is admired by the public and/or have many followers and a high quantity/quality of content.
Influencers have the power to telegram number list others to make certain purchasing decisions. A blogger who reviews a product they received from a brand or an actor who advertises a service are telling the public that the brand is good and trustworthy.
When working with influencer marketing, companies have the option of paying the influencer or establishing a partnership.
In the case of paid media, the brand negotiates a fee with the person who will be responsible for integrating the marketing campaign and publicizing it to its audience, which is precisely the profile it wants to reach.
When there is a partnership, everything depends on the agreement made between the company and the influencer. In certain situations, the celebrity receives the product they are promoting in exchange, as a way of gaining visibility in the short, medium and long term and the chance to close new deals.
Why is influencer marketing so important?
According to the ROI & Influence 2021 survey by YOUPIX , a business consultancy for brands and creators, influencer marketing is have separate versions for mobile and desktop to reach R$10 billion in investments this year alone. For 86.5% of brands, this strategy brings differentiated results for their businesses, so much so that 71% of them plan to increase their investment in the sector.
The study also revealed that influencer marketing is a central part of a strategy for 34% of the 94 companies surveyed. For 83% of respondents, the pandemic has further strengthened the ties between brands and influencers.
Engagement and connection with the brand are the two main criteria for choosing an influencer, with the goals of amplification and awareness, in addition to reaching new audiences. Influencer marketing campaigns are generally run on Instagram (100%), YouTube (57%), Twitter (28%), TikTok (20) and Facebook (12.5%).
In other words, influencer marketing can:
- Increase the credibility of your brand;
- Help sell more;
- Find new audiences;
- Offer possibilities for more creative content.
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We are in the age of referrals! Pay attention to influencer marketing!
This means that people, in addition to being canada cell numbers by your company’s ads and social media posts, can be influenced by celebrities and prominent people on social media to make purchasing decisions!
