Instructions for receiving information traffic

It is practically impossible for a young resource to compete for a place in the top of the search results with large portals. And there is serious competition for lower places – especially if the commercial request is popular. It’s high time to remember about information traffic and turn to this tool.

We have prepared instructions that will help you correctly set up the flow of information traffic to the site.

• • Step 1. Main keys.

Let’s take the following situation as an example: you are preparing to launch online courses on raising children, and for this you need to attract interested users.

Now think about what words your potential audience types in the search bar when they are interested in parenting issues. These costa rica phone number material could be “child rearing,” “child psychology,” “child development,” etc. You need to check the keywords on the Yandex.Wordstat service, which will analyze the frequency of such queries. If there are too many impressions, focus on “Queries similar to…” (see screenshot):

Enter new words and check again. The output should be at least 20 different words, which will become the basis of the semantic core, a guide for information traffic.

The number of impressions per month allows you to divide queries into high-, medium- and low-frequency. The digital 5 steps to a successful digital communication plan for your business indicators are relative and vary for different queries. In this example, “raising children” will be high-frequency, since the number of impressions is 300 thousand – there are no other similar ones in the selected segment. High-frequency queries will not bring success, they are occupied by large resources, and your site will not be promoted. But based on the presented combinations of words, you can look for other formulations. A figure 5-10 times smaller will indicate a medium-frequency text services query (here – 30-60 thousand impressions). It is also not easy to promote them, but you can try. The low frequency of queries in the example is 100-5000 times a month.

• • • Step 2. All keys.

A program that collects the semantic core automatically will help. SlovoEB is a free option. KeyCollector costs 1.5 thousand rubles, but it works much faster and finds more key phrases.

 

Then the work begins, which can be completed in a few minutes or stretch out for a day. You need to enter the selected words into the program, which will pass the check in “Yandex.Wordstat”. Then the algorithm will add words from the left and right columns to the database – the search will continue in the updated database. This scheme will be repeated until the cycle is completely completed (the moment no new words are found).

Now, arm yourself with a pencil and carefully study the resulting table, which presents statistics on the popularity of keywords. Mark those whose frequency is more than 10 and less than 500–1000 (this is the rule for the given example. Let us remind you that the numbers may be different for your request). Now you know which requests have a chance of getting into the search results. Once again, carefully look at what you got. Delete repetitions and requests related to commercial ones. You can create a separate table where you can add all the marked keys for convenience.

• • • • Stage 3. Keyword competition.

Along with frequency (which we discussed above), competitiveness is one of the main characteristics of keys for SEO specialists and means the complexity of promotion for a specific key. This is the task that you are facing now. You can use special services that offer automated assessment, for example, the Mutagen program.

 

The service will calculate the competitiveness index using a special formula. If the result is 25, this is the highest difficulty level of promotion, even sites that have been operating for at least 6 months cannot afford it (for them, the index should be 1015). And young resources should not aim for competition exceeding 10. The program is not free, but for a symbolic ruble, 10 checks are provided, and for 30 rubles – 100 checks.

You can check the competitiveness yourself: search by key phrase, analyze the Top 10. Pay attention to the quality of the content, the fullness of the resources, the relevance of the information to the request.

Continuing our example, we will enter a low-frequency query “Specific upbringing of children” (a little more than 200 impressions). In the first ten in the search results, the query is not in direct entry (i.e. promotion by synonyms).

 

Accordingly, you have every chance to enter the top five for this request. Similarly, check all the keys from your semantic core, delete highly competitive ones. Notes made during the study of competitors’ resources will become the basis of your content plan. Now it is clear what to pay attention to so that your site stands out from the others.

• • • • • Stage 4. “Tails”.

To finish working with key phrases, it remains to make a list of words that users use together with them – these are “tails”. It is not difficult to find them, just type the key phrase in Yandex and study the pop-up hint (see screenshot). Write down the words.

 

Just don’t make the mistake of tying “tails” to a key phrase – you can easily get banned for abusing keys. It’s better to use them separately, evenly distributed across the page created to receive information traffic for the key phrase.

• • • • • • Stage 5. Content.

Having done everything according to the instructions, you will receive a plan for developing content, which in the best case will fit on dozens of pages. And it can take much more – it all depends on the number of key phrases, to which more “tails” are added. Now, being fully armed, you need to prepare content relevant to the main request.

Don’t be scared, wondering where to get so much text to fill all the pages of the site. It is not necessary to fill all the space with articles. On the contrary, users will be more interested if text fragments are combined with infographics, photos, videos. Visual content is also important. It is important for you to answer the user’s request with which he addressed your resource. Diversify the pages with instructions, reviews, thematic selections – the main thing is that after visiting the site, the person who contacted you has no questions on the designated topic.

An important requirement is uniqueness. This does not mean that, having written the article yourself, you will “rip off” everything else from third-party resources. In addition, robots can perceive repeating elements on the page as non-unique – be more careful with the design.