SEO is the art of optimizing web pages, landing pages, and content to rank for relevant terms on search engine results pages (SERPs). A solid SEO strategy can help boost your brand’s visibility online and accelerate your growth.
But like any digital channel, the goalposts are always changing. The introduction of artificial intelligence (AI)-influenced algorithms like Google RankBrain and AI-powered search results like Google AI Overviews means that marketers must work harder to create content that cuts through the noise and offers value to consumers.
To help you navigate the ever-evolving search marketing landscape, here are 12 of the most important statistics you need to know.
1. Interest in the search term
According to Statista, search interest for the term ‘ChatGPT’ rose last year, peaking at 100 index points in June 2024.
While interest dwindled slightly at the end of the year, Google still sees a consistently healthy volume of search queries for wards AI platforms for SEO as people use platforms like ChatGPT to find answers to their questions in a way that’s more conversational.
More users are using
Analysis from SEMrush reveals that currently 54% of ChatGPT queries are handled with SearchGPT switched off.
While most people engage with ChatGPT without using the engine’s built-in search function, the split is fairly even. people using generative AI platforms for search purposes, meaning that SEO marketers must broaden their approach to remain relevant.
Search marketers use AI platforms to
Studies show that 65% generate telegram number database improved SEO results using AI tools. Plus. 67% of businesses state they see improvements in quality of the content when working with AI.
The likes of SEMrush and SEO Surfer have AI-powered features that analyze large datasets to streamline the keyword research or comparison process.
With the right prompts, search marketers are also using platforms like ChatGPT to discover keywords for their content and categorize them into relevant buckets or clusters. The take home here? If you’re not already using tools to complement your SEO marketing efforts, now may be a good time to start.
SEMrush, Ahrefs, and SEO Surfer are the most
There are countless SEO tools available to search marketers looking to level up their strategy.
According to a ChatGPT conversation we had, here are some of the most popular SEO tools used by search marketers at the moment:
- 1. SEMRush
- 2. Ahrefs
- 3. Surfer SEO
- 4. ChatGPT
- 5. MOZ Pro
- 6. Screaming Frog
- 7. Google Search Console
Still the most popular search engine by
Despite the rising prevalence of AI-influenced search, Google still claims the lion’s share of the search market. According to Statista, Google has a current market share of 89.74%, with Bing coming a not so close second at 4.04%.
The likes of Yahoo! China’s Baidu, Russia’s Yandex, and DuckDuckGo—a tool that pulls queries from multiple search engines—are also used as search engines, albeit by a lot less people!
SEO professionals believe that social
A study from HubSpot shows that 50% of SEO professionals believe that social media search engines will improve search in the not so distant future.
The same study also reveals that 48% of SEO marketers expect that Google’s AI overviews will enhance future search traffic. 44% of respondents also state that pending algorithm shifts and generative AI platforms will also have a positive impact in search.
Almost half of earches have are for local
Research from Embryo Marketing shows build humanized brands using 6 culture codes that around 46% of Google searches have a local intent. That suggests that an increasing number of consumers are looking for content, offers, and recommendations based on a specific geographic region.
By focusing on geographically-focused keywords and creating SEO-optimized content for locations where you’re targeting consumers, you stand to expand your brand reach while earning droves of quality traffic this year.
Visitors come from mobile devices
Studies show that over 70% of Google’s activity comes china phone numbers from mobile devices including smartphones, and this isn’t likely to change in 2025.
Invest in your mobile SEO practices, optimize your content for multiple devices, and you’ll increase your search visibility.
The lesson? Mobile device users are now the global majority, so focusing on your mobile SEO efforts should be a top priority.
