However when observers notic that a nonconforming outfit was unintentional—perhaps cause the person wasn t aware of the proper dress code or didn t have the means to follow it—that person was more likely to view as committing a fashion faux pas and did not experience a boost in perceiv status. r Sneakers Effect.
Many people are prone
Conspicuous consumption—accumulating luxury items and flashing them for all to see in an effort to gain status points among peers. Similarly this research finds that nonconformity can send its own signal of high status by visibly expressing the fact that people can afford Belgium Phone Number Lis to follow their own path—a perception that the researchers call the r sneakers effect. Instead of showing you can afford to spend money you re showing you can afford to spend your social capital Keinan says. You re saying I m so autonomous and successful that I can afford to dress in a nonconforming way. In one study the researchers ask two groups of participant.
A luxury shop assistants in Milan
Italy and women recruit from Milan s central train station—to answer survey questions about potential clients entering a luxury boutique some dress down in gym clothes and a Swatch watch and others wearing elegant dresses fur coats and Rolex watches. people sometimes visit luxury Cambodia Phone Number boutiques dress in casual clothes said a shopper was more likely to make a purchase and to a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile pestrians from the train station who were less familiar with luxury boutique clients tend to perceive the shopper with the elegant outfit as having a higher or similar status than the poorly dress shopper.
